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Dan Desrochers is an experienced digital manager with a strong background in web content management and digital advertising at Foxwoods Resort Casino since January 2009. Responsibilities have included managing the development of a new website and mobile app, curating content for events and promotions, optimizing for SEO, and utilizing Google Analytics for user journey mapping. Dan has successfully increased site users by over 5 million annually, reached 50% of audiences organically, and developed a substantial SMS campaign for 92,000 subscribers. Dan's prior roles include videography, content systems management, and station management during academic tenure at Franklin Pierce University, culminating in a Bachelor's degree in Mass Communication.