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Carolina Santos Martins Luz is a seasoned marketing professional with extensive experience in digital marketing and campaign management. Currently serving as a Senior Digital Business Manager at FTD Educação, Carolina oversees website traffic management, customer acquisition strategies, and e-commerce campaigns. Previous roles include Senior Marketing and Media Analyst at Grupo Carrefour Brasil, where responsibilities included online media planning and performance optimization, and Digital Marketing Analyst positions at Vivo and TechTrends, focusing on strategic communication and campaign metrics. Holding a specialization in Marketing from FIA Business School and a degree in Advertising and Marketing from Universidade Paulista, Carolina has honed expertise in SEO, CRM, media buying, and digital strategies throughout their career.