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As an SEO Strategist at Fruition, Kristen helps her clients boost their organic rankings in search results. With a background in writing, Kristen was drawn to SEO because it blends process-oriented best practices with creativity. After spending 6 years in agency, in-house, and freelancing environments, Kristen continues to love working in SEO because it can support businesses in reaching their potential and help people find products and services that could change their lives for the better. When she’s not in the office, you can find Kristen hiking in the mountains with her pup, paddleboarding, reading a good book, or trying out the latest foodie hotspots.