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Samira Penteado is currently the Head of Marketing at Frota 162, where Samira advises leaders in B2C & B2B businesses on growth through storytelling and user experience. Samira also serves as a Marketing, Business and Innovation Mentor at adplist.org and is the Associate Founder at S.A. Marketing. With a background in marketing and product management, Samira has experience in developing marketing plans, partnership strategies, growth hacking, and budget management. Samira holds a Master's degree in Innovation and Technology Entrepreneurship and has a strong educational background in marketing and business administration.