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María Alejandra Briceño is a seasoned professional with extensive experience in corporate communications and marketing, currently serving as a Senior Corporate Communications & Marketing Executive at Frost & Sullivan since October 2022. Previous roles include Senior Media and Digital Analyst at Carrefour Argentina, where responsibilities involved managing media planning and coordinating digital projects, and Social Media Marketing Team Lead at iProspect, focusing on content marketing strategies. Earlier career highlights encompass roles as Social Media Marketing Manager at Clickbunker, Social Media Manager at Illuminati Lab, and Head of Digital Marketing and Content at Profile Social Interactions C.A., specializing in content strategies and project management. María's foundational experiences include positions in media planning and corporate communications with Starcom MediaVest Group and Publicis de Venezuela, respectively. María holds a degree in Social Communication with a focus on Advertising from UCAB - Universidad Católica Andrés Bello.