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Collins is an accomplished leader with a proven track record for driving growth, innovation and operational excellence. She has broad experience across all facets of marketing. Collins has driven strategic marketing and branding initiatives for national brands across multiple industries, including financial services, insurance, retail, and consumer goods, memberships and services.

Most recently, Collins served as chief sales and marketing officer for G.E.H.A., Inc., where she led marketing, new client acquisition, member loyalty, sales and communication for the $5B medical benefits provider. In addition to holding executive officer roles with Massage Envy, where she was responsible for brand, innovation and marketing, Collinsā€™ career also includes 12 years with H&R Block, where she served as chief marketing and strategy officer, leading corporate strategy, product development and retail client experience.

She is a member of the board of directors for American Enterprise, Inc., a mutual insurance holding company.

Collins holds an undergraduate degree in business and marketing from Kansas State University and is a graduate of Arizona State University where she earned her MBA.