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David Herscott is an accomplished marketing professional currently serving as Chief Marketing Officer at Art Center Canvas Software since September 2024. Alongside this role, David acts as an advisor to the CEO and Executive Leadership Team at From The Future, contributing expertise in brand growth through digital strategies. With extensive experience as Principal at Rumford Advisors, David has been instrumental in advising and investing in Martech startups such as Adaptly and Clickvoyant. David co-founded MEA Digital, a leading digital agency, and played a crucial role in its acquisition by Advanta Bank, where David served as SVP of Ecommerce. Notable achievements include launching a successful subscription marketing practice at House of Kaizen and managing significant business growth across various marketing roles throughout David's career. David holds a Master’s degree in Marketing from Boston University and a Bachelor's degree from the University of Connecticut.