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Jeff Korenak has worked in the automotive industry for over 20 years. Jeff began their career in 1998 as General Manager for Saturn of Green Bay Inc, where they were responsible for overseeing and controlling all daily operations, policy implementation, advertising/promotion, and strategic direction. In 2011, they moved to Zurich Financial Services as an Account Executive, where they revitalized their territory through sales of direct-written dealership-specific risk management services, as well as Finance & Insurance department training systems, and reinsurance products. In 2013, they became Internet Sales Manager for Penske Automotive Group, where they were tasked with hiring, training, and increasing new and used car sales. Jeff then moved to Zimbrick Inc. in 2015 as New Car Manager (Hyundai West), where they were hired to fully re-energize the new sales team, sales volume, inventory, marketing and merchandising. In 2016, they became Sales Manager for AutoNation Toyota South Austin, where they were tasked with creating an all-new sales department inside one of Texas largest Toyota service departments. Finally, in 2018, they joined Hendrick Automotive Group as an Audi Brand Specialist and Senior Service Advisor, where they led the team in CSI index for 5 consecutive months and full year 2018, and was No 1 in total sales and customer pay sales for 4 consecutive months. In 2020, they joined Frogdata as Director of Implementation and Program Manager - Retail for Warranty Frogdata Inc.

Jeff Korenak has an extensive education history. Jeff completed a Digital Leadership degree from the Questrom School of Business at Boston University from 2019 to 2020. Prior to that, they obtained an Applied Sciences degree in Business from UW-Milwaukee at Waukesha from 2010 to 2014. Jeff also holds a Certificate in Digital Marketing and Branding from Curtin University, which they obtained in 2015. In addition, they have a Certificate in General Management Program from NADA, which they obtained in 2000-2001.

Korenak also holds several certifications. These include an Introduction to HTML 5 from Coursera, obtained in 2020; Strategic Social Media Marketing, Platform Strategy for Business, Business Analytics for Data-Driven Decision Making, Digital Transformation Strategy and Leading in the Digital Age from Questrom School of Business, Boston University, obtained in 2019; Social Media Marketing for Small Business from Lynda.com, obtained in 2016; and an edX Verified Certificate for Terrorism and Counterterrorism from edX.