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Caroline Smith is an accomplished design professional with extensive experience in product design and creative direction. Currently serving as Director of Product Design at frog since June 2021, Caroline previously held the position of Product Design Director at Idean UK from June 2018 to June 2021. Earlier roles include Associate Principal Product Designer at Adaptive Lab, Senior Product Designer at Jigsaw XYZ, and Interim Head of Design at Adaptive Lab. Notable positions also include Creative Director roles at Rated People, Arqiva, Orange Digital, and The Space - Arts Council England and BBC. Caroline's educational background includes a Higher National Diploma and National Diploma in Graphic Design from Berkshire College of Art and Design and a Foundation in Graphic Design from West Surrey College of Art and Design.