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Kelly Dockry Lentini currently serves as the Director of Digital Communications at Froedtert Health since April 2023. Prior to this role, Kelly held the position of Marketing Program Manager - CRM at Children's Wisconsin from April 2016 to April 2023, where strategic leadership was provided for the implementation and execution of the customer relationship management system. Kelly has demonstrated expertise in healthcare digital marketing by presenting at national conferences and has a diverse background as a Marketing Consultant and Digital Engagement Consultant at Northwoods Software from 2011 to 2015, where project management and digital marketing strategy were key responsibilities. Additionally, from 2004 to 2011, Kelly worked at La Macchia Enterprises - Funjet Vacations as a Senior Marketing Manager and Brand Manager, overseeing consumer travel website initiatives and managing a significant network of online affiliates. Educational qualifications include a Bachelor of Arts in Writing Intensive English from Marquette University and a Master of Science in Management with a Marketing Emphasis from the University of Wisconsin-Milwaukee.