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Paul Soderholm has over 17 years of experience in customer service, operations, and technical support roles. In 2022, they began working as the Customer Experience Manager for Frndly TV. Prior to that, they were the Director of Customer Support Operations at Lightspeed Commerce from 2018-2022, where they recruited, trained, and developed Customer Support Agents while using Salesforce CRM to mine customer data. From 2010-2018, they held two positions: Business Analyst at Pearson and Supervisor of Business Class Technical Support at Comcast. From 2004-2010 they were the Supervisor of Technical Implementation at Verizon Business, where they managed a 24/7 Technical Implementation Team responsible for provisioning, advanced technical troubleshooting, and providing customer support.

Paul Soderholm holds a Bachelor of Arts degree in Communications from the University of Wisconsin.