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Joe Wilde is a Digital Business Analyst at Frizbit since September 2023, focusing on expanding the UK E-commerce business through market research and outbound strategies. Prior to this role, Joe served as an E-commerce Trading Analyst at Nike from September 2020 to September 2021, utilizing data and analytics to enhance the official e-commerce operations for prominent football clubs including PSG, Chelsea, and Liverpool. Joe Wilde holds a Bachelor of Science in Economics and Management from the University of Leeds, completed in June 2022.