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Sjoerd Noorhoff is a Digital Project Manager and Product Owner at Fresh Game Studio and Frisse Blikken, where Sjoerd works on creating playful solutions with serious purposes. Prior to this, Sjoerd served as the COO at eScout, focusing on online scouting for talent in football clubs. Sjoerd also has experience in marketing and communication at UtrechtInc, a startup incubator, and as a New Media Specialist at Brandizzi Uitgeverij. Sjoerd holds a Master's degree in New Media & Digital Culture and a Bachelor's degree in Media and Culture from the University of Amsterdam.