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Mathijs van Duurling is the founder and co-owner of Fresh Forces and the co-owner and director of Frisse Blikken Group. Mathijs is also the founder of Frisse Blikken Eindhoven, focusing on (high-tech) companies in the south of the Netherlands and Belgium. Mathijs has experience in setting up teams for serious gaming & gamification, as well as working on commercial and strategic issues for various companies. In addition, Mathijs has a background in entrepreneurial ventures, having started a mobile pizzeria during their student days. Through internships and education at Tilburg University, Mathijs has gained skills in strategic management and international business administration.