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Ross Lanford has worked for multiple companies in their career. Ross started their career as a Sports Marketing Intern at The University of Oklahoma from January 2006 to May 2008. Ross then worked as a Sports Licensing Grad Assistant at the same university from January 2010 to May 2011. Lanford joined Frisco RoughRiders in August 2011 as a Corporate Marketing Manager and held this position until August 2013. Ross was then promoted to the role of Sr. Corporate Marketing Manager and worked in this position until August 2014. From August 2014 to September 2015, Lanford held the position of Sr. Manager, Outside Sales. Ross was then promoted to Sr. Director, Ticket Sales in September 2015 and later became the Vice President of Ticket Sales & Services in October 2017.

Ross Lanford completed their Bachelor of Business Administration (BBA) degree in Management from the University of Oklahoma, where they studied from 2005 to 2009. Ross later pursued a Master's degree in Education (M.Ed) with a focus on Intercollegiate Athletics Administration at the same university, which they completed from 2009 to 2011.