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Alex Snyder has extensive experience in the automotive industry, starting from their days as a Toyota Parts Clerk and Customer Service Representative, to roles as a Salesperson and Director of e-Commerce at Checkered Flag Auto Group. Currently, Alex serves as the CEO & Co-Founder of FRIKINtech and President of DealerRefresh. In the past, Alex has held leadership positions at Cox Automotive Inc. and Dealer.com. Alex is an alumnus of Old Dominion University, Tidewater Community College, and Randolph-Macon College.