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Nadezhda Ustinova is an accomplished marketing professional with extensive experience in various industries, including healthcare and consumer goods. Currently serving as Segment Marketing Manager at FrieslandCampina Ingredients since January 2023, Nadezhda previously held the position of Global Product Marketing Manager at Leica Biosystems, where management of the Hematology product line was a key responsibility. Prior roles include Marketing & Training Manager for OTC Brands at Merz Therapeutics, overseeing marketing strategies for Hair Care and Scar Treatment brands across multiple global markets, and an International Marketing Trainee position at Merz Aesthetics. Nadezhda also gained valuable experience in category management at zooplus and journalism at Russia Beyond The Headlines and has a strong educational background in Media and Communication Management from Macromedia University and Journalism from the Higher School of Economics.