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Michelle Fitch is a seasoned marketing and sales professional with a strong background in account management and brand development. Currently serving as Key Account Executive Inside Sales at Friedrich Air Conditioning since June 2021, Michelle previously held positions such as Export Brands Coordinator Sr. at Alpura, where brand-specific marketing plans for the U.S. market were developed. Michelle's experience at ACH Foods México includes roles as Import Brands & Shopper Marketing Executive and Commercial Assistant, focusing on holistic marketing strategies and business assessment opportunities. An educational background in marketing from Universidad Anáhuac del Sur complements a track record of driving sales growth and successful brand launches.