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Asaf Fridenson worked at Fridenson Group starting in 2017, first as the Chief Executive Officer and then as the Senior VP, Group COO. Asaf also had previous experience at FRIDENSON AIR AND OCEAN, where they worked in Business Development from 2008 to 2017.

Asaf Fridenson obtained a Master of Business Administration (M.B.A.) degree from Tel Aviv University between 2010 and 2012. Prior to that, they completed a LLB & BA program in Law and Business at Reichman University.