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Samuel Sauceda is a seasoned industrial designer with extensive experience in product development and design management. Currently serving as Principal Industrial Designer at Frida since October 2018, Samuel has previously held various roles within the company, including Senior Industrial Designer and Industrial Designer. Prior to Frida, Samuel served as Design Manager at Pixsweet and held the position of Senior Industrial Designer at Munchkin. Earlier career involvement includes R&D Manager at Baby Trend, Inc., Industrial Designer/Engineer at Nectar Product Development, Manufacturing Engineer at VACCO Industries, and Furniture Designer at s&w fixtures. Samuel holds a Bachelor of Science in Industrial Design with a minor in Marketing from California State University, Long Beach, and a Bachelor of Applied Science in Design and Applied Arts from Don Bosco Tech.