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Krupa Hemraj has extensive experience in marketing and tax consulting, currently serving as the International Marketing Director at Frida since May 2017, where previous roles included Senior Marketing Manager, Senior Brand Manager, and Senior Manager of Community and Customer Experience. Prior to Frida, Krupa co-founded SightToSee.com, driving a 23% growth in traffic within four months and enhancing marketing strategies through data analysis. Earlier experience includes a Senior Tax Consultant position at Deloitte Tax LLP, providing services for high-profile clients managing substantial real estate assets and participating in a prestigious leadership program. Krupa holds a Master’s Degree in Taxation from the University of Miami.