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Pedro Furlan U. Cavalcanti has had a varied and extensive career in the food industry. In 1999, they co-founded Waycom. In 2000, they began as a Trainee at BRF, and two years later they became the Coordinator of Commercial Intelligence at Apex-Brasil. In 2006, they founded Nativ Pescados and served as CEO, where they had the opportunity to structure the entire operation, including resource capture, project elaboration, and the implementation of a rural reproduction and fattening unit and a refrigeration industry in one of the most long and complex production chains of agribusiness. In 2017, they became CEO of Ittica, and in 2018, they joined LIDE FUTURO as a Member. Most recently, in 2019, they became CEO of Frezze.

Pedro Furlan U. Cavalcanti attended Universidade Presbiteriana Mackenzie from 1998 to 2002, where they obtained a Bachelor's degree in Business Administration. Pedro then attended FGV - Fundação Getulio Vargas from 2004 to 2005, where they obtained a Postgraduate degree in Business Management.