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Lena Riedel is a seasoned professional in purchasing and product development, currently serving as a Senior Expert Purchasing and Product Development Manager at FREYWILLE since September 2016, focusing on procurement, supplier relations, stock management, and product development. Previously, Lena held the position of Purchasing & Product Development Manager at NT art Gallery GmbH, where responsibilities included managing investor activities, coordinating legal and tax matters, and promoting exhibitions. From January 2004 to July 2011, Lena worked as a Senior Marketing Specialist and PR Manager at BMW, MINI Importeur and Rolls-Royce Dealer in Ukraine, where duties involved creating annual PR plans, analyzing market trends, and editing the company newsletter. Lena's educational background includes a Master's degree in International Business from Universität - Das Wirtschaftsinstitut für Management Kiew and additional training at the University of Graz and WIFI in Vienna.