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Thijs Knoeff is an accomplished professional with extensive experience in the eCommerce sector, currently serving in a role focused on eCommerce at FRESHCOTTON since March 2023. Prior to this position, Thijs Knoeff spent several years at PepsiCo, where responsibilities included eCommerce Rapid Delivery, eB2B, and account support for major retailers such as Albert Heijn and Jumbo. Thijs Knoeff is also a co-founder of Rhinestudio and Dikkewinkel.nl, contributing entrepreneurial expertise to these ventures. Additional experience includes a leadership role at Swapfiets and an internship with PepsiCo. Thijs Knoeff holds a Master of Science in Business Administration with a specialization in Innovation & Entrepreneurship, as well as a Bachelor of Science in the same field, both from Radboud University.