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John Sidney-Woollett is a seasoned technology leader with extensive experience in architecture and software development. Currently serving as Chief Architect at Fresha since May 2023, John previously held multiple roles at DAZN from March 2020 to May 2023, including VP Architecture and Principal Architect, where responsibilities included designing technical solutions for Pay Per View services and driving integration strategies. Earlier positions include Technical Architect for YOOX NET-A-PORTER GROUP, where John defined technical strategies and managed enterprise architecture forums, and co-founding Mobile Reaction. John's career includes significant roles at organizations such as Tate, Beanpix, and Robert Walters, focusing on system architecture, technical consulting, and innovative research. John holds a BSc Eng (Hons) in Computing Science from Imperial College London.