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Sushant Trivedi is currently the Chief Executive Officer of Fresh Tracks Canada Inc. Prior to that, they were the Chief Marketing Officer at BlocPal International Inc. from 2021. From 2010 to 2021, they held various roles at Procter & Gamble, including Business and Commercial Strategy Leader - P&G Ventures, Co-Founder - Gillette TREO, Brand Director/P&L Owner - Gillette North America + Innovation, Global Brand Director, Gillette- Digital Strategy and Media, Commercial & Go-To-Market Lead - Gillette Upstream Innovation, and Shopper Insights Leader - Loblaw and Grocery Channel. Before that, they were a Senior Brand Manager (Gillette & Pet Care) at Procter & Gamble.

Sushant Trivedi holds a Bachelor of Business Administration (B.B.A.), Honors from the Beedie School of Business at Simon Fraser University, with a focus in Finance, Marketing, and Sustainable Development. Sushant also holds a Certificate in Disruptive Strategy from Harvard Business School, a Certificate in Negotiation and Leadership from Harvard Law School, a Certified Associate in Project Management (CAPM) from the Project Management Institute, and a Shopper Psychology Certification from Procter & Gamble.