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Karen Seddon has a wealth of experience in the fashion industry, starting as an Account Manager at Danielle International Limited in the late 80s. Karen later became a Buying Controller/Sales Executive at Joe Bloggs before moving on to production and account management roles at Whispering Smith Ltd. Karen then ventured into business ownership at Defend London Limited, a branded fashion house. Currently, Karen holds the position of Head of Ladieswear, Childrenswear, and Accessories at French Connection, where Karen also handles product development and sourcing for Kids & Menswear. Karen holds a Bachelor of Arts degree in Fine Art from Ravensbourne College of Art & Design.