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Katharina Hornschuch is a knowledgeable professional with extensive experience in CRM and analytics, currently serving as the CRM & Analytics Product Owner at FREITAG since September 2023. Previous roles include Digital Strategy Consultant & Project Manager at Kreis 1 Consulting and a board member at ClimbAID. Experience at Zurich Insurance Company Ltd involved senior business analysis and Salesforce project management on a global scale. Earlier positions at PARX and ABeam Consulting focused on Salesforce implementations and business analysis, contributing to key projects across various industries. Katharina Hornschuch holds a degree in Management & Applied Informatics from MCI | The Entrepreneurial School®.