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Steven Baker has extensive work experience in the technology and advertising industry. Steven started their career at Adazzle in 2001, where they worked as a Software Engineer before moving up to become the Head of Engineering & Architecture. In 2009, Steven became the Chief Technical Officer at Adazzle, leading product and technical design and expanding the company's reach into digital and APAC markets. Steven successfully sold the business to Comcast in 2015.

After leaving Adazzle, Steven joined Strata Marketing, Inc as the SVP Technology, International for Strata UK. Steven held this position from November 2015 to November 2017.

In 2017, Steven joined FreeWheel, where they took on various roles. Steven started as the SVP Technology, International at FreeWheel Advertisers until February 2020. Steven then became the Head of Product Architecture & Design and later transitioned to the role of VP Product, Data & Design in July 2021. Currently, they hold this position at FreeWheel.

Steven Baker earned a Bachelor's degree in International Politics from the University of Birmingham from 1996 to 2000. Steven then obtained a Master's degree in Computer Science and Business from Aston University from 2000 to 2001.