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Juanita Zota is a versatile professional with extensive experience in research, recruitment, and project management across various industries. Currently serving as a Junior Research Consultant at Appinio since March 2024, Juanita helps companies quickly transform questions into actionable insights. As a Founding Partner and Brand and Consumer Project Manager at Freela, Juanita provides essential tools and resources for freelancers. Previous roles include Consumer Behavior Consultant and HRBP at Upwork, where Juanita focused on talent acquisition in Latin America, and Project Manager at Asociación Colombiana de Ciudades Capitales, where Juanita led a significant research project on Colombia's migrant population. Juanita's early career involved roles in recruitment and engineering, including as a Recruiter at Marathon Lab and a Trainee at Hays. Juanita holds a Bachelor's degree in Psychology from Universidad de Los Andes.