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Xander Roovers has worked in sales and business development roles since 2018. Xander began their career at TOPdesk as a Sales Manager, and then progressed to become the Business Development Manager for their 'Industry & Retail' business unit. In this role, they were responsible for expanding TOPdesk's market share and had conversations with organizations in various industries. Xander then became an Account Manager at TOPdesk. In 2022, they took on the role of Head of Sales at Freeday.

Xander Roovers has a diverse educational background. Xander attended Norbertuscollege from 2007 to 2013, where they obtained a VWO in Economics. From 2013 to 2016, they attended Rotterdam School of Management, Erasmus University, where they earned a Bachelor of Science in Business Administration. Xander then went on to pursue a Master of Science in Business Information Management at the same university, which they completed in 2018. Xander also studied Business Administration and Management, General at Athens University of Economics and Business from 2017 to 2018. Additionally, in 2015, they completed a Minor in Entrepreneurship/Entrepreneurial Studies at Erasmus Centre for Entrepreneurship. Recently, they obtained a Sandler Sales Mastery certification from Sandler Training in February 2021, and an IELTS Academic certification with an Overall Band Score of 7.5 and CEFR Level C1 from IELTS Official in March 2017.