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Andrea Scotti Calderini is an experienced media executive with a strong background in branded entertainment and cross-media strategies. Since co-founding Freeda Media in September 2016, Andrea has served as CEO. Prior experiences include roles as CrossMedia & Branded Entertainment Director at Publitalia '80 from February 2015 to September 2016, and various positions at FremantleMedia from September 2011 to February 2015, including Branded Entertainment Director and Brand & Sponsorship Manager. Andrea also contributed to d'management group srl as an Account Sport & Entertainment from April 2009 to July 2011 and coordinated projects for Naomi Campbell's FASHION FOR RELIEF in early 2011.