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Ara Salbashian is an experienced digital marketing professional with a comprehensive background in leading teams across various digital platforms. Currently serving as Head of Digital Marketing at FREE NOW, Ara manages multi-million dollar global marketing budgets, driving strategies to achieve comprehensive funnel goals. Previous roles include Senior Media Team Lead at Zalando Marketing Services, where Ara restructured the digital marketing team to enhance efficiency, and Display & Paid Social Team Lead at GetYourGuide, integrating incrementality testing into performance processes. Ara has also played key roles in companies such as N26, Glispa Global Group, Acquisio, and MindGeek, contributing to strategic growth and operational excellence in digital marketing across diverse industries. Ara holds a Bachelors of Commerce in Marketing from Concordia University and a Bachelors of Arts in Business Administration from the New York Institute of Technology.