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Amanda Martini

Marketing 360º Assistant at FRED Paris

In 2017, Amanda Martini started their work experience as a Marketing Intern at Pernod Ricard. During their time there, they collaborated with the Business Analytics and Consumer experience teams, contributing to the creation of a social-economic report, an ECRM strategy, and a business case for home delivery. Amanda also played a role in developing an internal website for company employees.

In 2019, Amanda Martini joined Swatch Group as a Sales and Marketing Administrator at Calvin Klein Watches & Jewelry. In this position, they managed and analyzed marketing budgets, cash incentives, COOP agreements, and retailer inventory. Amanda also led the launch of CKWJ on Amazon's e-commerce platform and developed marketing and advertising plans for the first year of sales. Later, they worked as a Sales and Marketing Coordinator, where they visited and merchandised key Caribbean accounts, conducted sales staff training, and prepared replenishment orders based on market trends.

In 2020, Amanda Martini became a Business Partner at Natura &Co, where they were responsible for communication and IT support for the Marketing, Innovation, Internationalization, and Sustainability departments.

Currently, Amanda Martini is a part of LVMH, starting in 2022. Amanda began as a Marketing 360° Assistant at FRED Jewelry and later transitioned to the role of Marketing 360° Project Manager.

Amanda Martini obtained their Bachelor of Business Administration degree in Marketing and Business Technology from the University of Miami from 2016 to 2019. In 2021 and 2022, they pursued an MSc in Luxury Management at the Institut Français de la Mode. Additionally, they have obtained several certifications, including the Cognitive Fitness Online Course from Harvard Health Publishing in March 2020, the Emerging Leaders Certification from The BB&T Leadership Institute in February 2019, the IB Diploma from the International Baccalaureate in May 2016, and the English Proficiency Course from Harrow College in January 2012.

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