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Elena Luini is currently working as the On & Off Trade Marketing Specialist and Junior Brand Manager at Fratelli Branca Distillerie, where Elena manages the brands FERNET-BRANCA and STRAVECCHIO BRANCA. Prior to this, Elena held roles in marketing CRM at Allianz Direct and Junior PR Assistance at UCIMU - SISTEMI PER PRODURRE Group. Elena holds a Laurea Magistrale in Economia Aziendale e Management with a focus on Marketing from LIUC - Università Cattaneo, along with other educational achievements in Linguistic Sciences and Human Sciences.