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Antonia Ciarfella is a seasoned marketing professional with extensive experience spanning over two decades in various roles within the marketing domain. Currently serving as the Senior Trade Marketing Manager at Fratelli Branca Distillerie since July 2007, Ciarfella specializes in trade marketing strategy, budget allocation, promotional planning, and sales analysis. Prior to this role, Ciarfella held positions such as Senior Marketing Manager and Marketing Manager at Citibank, where responsibilities included defining marketing plans and managing branding initiatives. Experience also includes significant roles at Gruppo Averna as Brand Manager and at Autogrill for local store marketing with Burger King and Spizzico. Ciarfella holds degrees from Università degli studi di Pescara and Utica University.