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Samuel is responsible for the development and execution of Frasers Property Group’s digital vision and strategy. This includes accelerating the Group’s digital transformation journey using data and new technology. Samuel co-leads the Group’s innovation governing committee. He is responsible for identifying innovation opportunities and building new digital business models in collaboration with the senior leadership team.

Prior to joining the Group on 2 September 2019, Samuel held various digital leadership positions, including Chief Information Officer (CIO) for Asia Pacific at Janssen Pharmaceutical and Chief Digital Officer at SP Group. Samuel has also spent 19 years holding various roles at General Electric (GE) and GE Capital, including CIO of GE Oil & Gas Asia Pacific and CIO of GE Corporate ASEAN, CIO of GE Money UAE, and stationed in various location including Japan, UAE and USA.

Samuel holds a Bachelor of Engineering with Honours from the Nanyang Technological University in Singapore.