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Maaike Koeten is a marketing and communication professional with extensive experience in the cultural sector. Currently serving as a Medewerker Marketing & Communicatie at Frans Hals Museum since November 2020 and a board member at Domein voor Kunstkritiek since April 2016, Maaike contributes to the advancement of art criticism and public engagement in the arts. Previously, Maaike held the role of Brandmanager at HELDERGROEN from August 2019 to July 2020, focusing on creating a positive social impact. As a Projectmanager at Alterego from November 2008 to July 2019, responsibilities included strategic planning and execution of campaigns. Educational qualifications include a Bachelor of Arts in Theaterwetenschap from the University of Amsterdam and a Bachelor of Economics in Media & Entertainment Management from Inholland University, complemented by training in Online Marketing & Social Media.