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Daniela Martins is an experienced professional with a successful career in Human Resources and Marketing. In 2021, they joined Franq Open Banking as CMO | CHRO & ESG | Diretora de Pessoas&Cultura, ESG e Marketing and CHRO & ESG | People&Culture Director, and ESG. In 2020, they served as Senior Account Executive Latin America at Lutherone and Partner and Commercial Director at Being1Group. From 2016 to 2020, they were Head of People and Organization, Latin America / Organizational Development Partner at Novozymes A/S. From 2008 to 2016, they held the roles of Head of Resourcing and HR Business Partner at HSBC Bank - Brasil. From 2005 to 2008, they were HR Relationship Manager at HSBC.

Daniela Martins completed their Bachelor of Business Administration (BBA) at Universidade Federal do Paraná in 1994. Daniela then pursued a post-graduation in Marketing at the same university from 1989 to 1993. In 2000, they completed an MBA in Business Management at FGV. Lastly, they also completed a post-graduation in Marketing at Universidade Federal do Paraná.