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Hardesh Chojher currently serves as Deputy Managing Director for NE & SE Asia, India Exports, Product Marketing, and R&D at Franke Faber India Pvt. Ltd., a position held since February 2016. Prior to this role, Hardesh held several senior director positions focusing on marketing and R&D at the same company. Hardesh's extensive experience also includes over a decade at Whirlpool of India Ltd., where roles ranged from Director of Marketing to National Trade Marketing Manager. Earlier career highlights include positions as Brand Manager at United Spirits Ltd. and Assistant Brand Manager at Godfrey Phillips India Ltd. Hardesh Chojher holds a PGDBM in Management from the Institute of Management Technology, Ghaziabad, and a Bachelor's Degree in Architecture from MDU.