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Ivana Tavra has extensive experience in the field of corporate communications and public relations. Ivana served as the Director of Corporate Communications at Franck d.d., where they established and led the Corporate Communications Department, developing an integrated communications strategy for corporate and brand promotions, marketing initiatives, and consumer relations. Ivana also handled press office responsibilities, including high-profile risk and crisis communications. Ivana was the Head of PR / Spokesperson at Carlsberg Croatia, where they oversaw the company's communications strategy, focusing on internal and external communications, as well as conceptualizing and executing creative brand activations and global communications campaigns. Prior to that, they worked as a Strategic Communications Consultant at Hauska & Partner, managing major client accounts and implementing public relations campaigns and CSR projects. Ivana is currently a member of the supervisory board at the Croatian Public Relations Association.

Ivana Tavra attended Rochester Institute of Technology Croatia (RIT, Rochester NY) from 1997 to 2002. Ivana obtained a BSc in Hospitality and Service Management.