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Martina Viitanen has a diverse work experience in various roles and industries. Martina started their career as a Salesperson at Stockmann in 2006 and later worked as a Salesperson at Suomen Telecenter Oy. In 2012, they worked as a Project Manager at Valmennustoimisto Sitomo Oy and also took on the role of Project Manager at Sales Promotion Agency Expression from 2013 to 2015. Martina then joined Mediayhtiö Bermuda Oy as a Project Manager for two years. Currently, Martina is working at Framery Acoustics as the Marketing Lead: PR & Communications. Their responsibilities at Framery include employer branding, PR, communications, influencer marketing, corporate responsibility communications, and Framery Brand Experience concept planning.

Martina Viitanen completed their Bachelor of Business Administration (BBA) in Project Management at Tampere University of Applied Sciences from 2010 to 2014. Martina then pursued a Master's degree in Organizational Leadership at Laurea University of Applied Sciences from 2019 to 2021. Following this, they continued their education at Laurea University of Applied Sciences and obtained a Master's degree in Strategic Management from 2022 to 2024. Martina Viitanen also holds a certification in IPMA Level D, although the details of its institution and year of completion are not provided.