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Rhya Johnston-Wallace is an accomplished marketing and digital commerce leader with extensive experience in developing and executing comprehensive marketing strategies across various channels. Currently serving as the Head of Marketing & Digital at FRAMA, Rhya is responsible for overseeing company-wide marketing initiatives and leading a cross-functional team. Rhya's previous roles include Head of Digital and Digital Commerce Manager at FRAMA, as well as Marketing and E-Commerce Manager at Hills Dry Goods, where significant achievements included the introduction of successful email marketing programs and the launch of e-commerce platforms. Rhya also has a solid background in marketing management from Leah Alexandra Jewelry and holds a Bachelor of Business Administration in Marketing Management from Kwantlen Polytechnic University, complemented by a Marketing Diploma from the same institution. Rhya's education also includes training at Hyper Island and the University of Applied Sciences and Arts Northwestern Switzerland.