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Mehak Anwar is a seasoned marketing professional with extensive experience in loyalty and retention strategies, digital marketing, and product marketing across various industries. Currently serving as Marketing Lead for Loyalty and Retention at Fragrance.com, Anwar has previously held significant roles at GameStop, the University of Miami as an Adjunct Professor, and PepsiCo, where responsibilities included managing customer engagement strategies and overseeing CRM initiatives. Additional experience includes roles at Mars, ExxonMobil, and WeddingWire, where Anwar contributed to the development of digital strategies and marketing campaigns leading to increased customer retention and sales. Anwar holds a Master of Science in Marketing from The Johns Hopkins University - Carey Business School and a Bachelor of Arts in Communication from the University of Maryland.