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Pratik Gujral is a Senior Data Scientist at Fractal since August 2022, specializing in developing and deploying advanced multi-touch attribution marketing models that analyze significant revenue contributions across customer journeys. Previously, Pratik served as a Data Scientist at Dalmia Bharat Group, focusing on time series forecasting and optimization in production and logistics. Pratik’s role at Maruti Suzuki India Limited included managing insurance risk assessment through data analytics and enhancing data processing efficiency for vehicle telematics. Education includes a Master of Science in Computer Science from the Indian Institute of Technology Delhi and a PG Diploma in Data Science & AI.