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Toby Best is a seasoned professional with extensive experience in product management and educational leadership. Currently serving as General Manager at UBITO within the FRABA Group since July 2021, Toby also holds the position of Product Manager for Wiegand Sensor Technologies at POSITAL FRABA, focusing on global product management and business development strategies since May 2017. Prior to these roles, Toby was the Academic Manager at the British Council, successfully overseeing a significant English language teaching centre and leading various cross-departmental projects for over ten years. Toby’s earlier experiences include ownership of a music production company and a marketing engineering role at FRABA Group, supplemented by a strong educational background in Music Technology and English language instruction from prestigious institutions like London Metropolitan University and the University of Cambridge.