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Michelle A. F. Villanueva currently serves as Vice President and Head of Marketing and Strategic Innovation at FPG Insurance, a position held since November 2023. Prior to this role, Michelle held significant marketing leadership positions at AXA from August 2018 to August 2023, where responsibilities encompassed directing market initiatives for emerging customers in the Philippines, and at AIA from May 2014 to July 2018 as Head of Products and Marketing for Philam Asset Management, overseeing diverse marketing strategies and product development. Additional experience includes roles at ANZ focusing on marketing management and strategic partnerships for the Singapore Institutional Business, and at Citi managing client relationships in both personal and offshore banking. Michelle began a career foundation at Bank of the Philippine Islands in phone banking, following a Bachelor of Science in Commerce with a major in Marketing Management from De La Salle University.