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Lottie West has a diverse and extensive work experience in the field of PR and marketing. Lottie is currently working as the Global Head of PR at Fox Agency, where they lead the PR division and collaborates with colleagues to develop campaigns for B2B tech clients. Prior to this, Lottie was an Associate Director at Hotwire, where they led various B2B and B2C accounts in the tech and innovation industry. Lottie also has experience as an Associate Director at Nexus PR and Integrated Communications, a Marketing Manager at Craggy Range Vineyards Ltd, and a Group Account Director at TBWA\\Worldwide. Lottie's early career includes roles as an Associate Director at Phipps, an Account Manager at Relish PR, and a Senior Account Executive at Westbury Communications. Throughout their career, Lottie has worked with a range of clients, including household names such as PlayStation, Asahi beer, Krispy Kreme, and Marks & Spencer.

Lottie West obtained a Diploma in Wine & Spirits from the WSET (Wine & Spirits Education Trust) in 2010, with a Merit and the Worshipful Company of Distillers Scholarship. Prior to that, in 2008, they completed the WSET Advanced Certificate and the Intermediate Certificate in Wine & Spirits. Lottie also attended William & Mary in 2004-2005 and Notting Hill & Ealing High School GDST from 1996 to 2003. In terms of additional certifications, Lottie became a Mental Health First Aider through Mental Health First Aid (MHFA) England in 2021.