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Rich Keith has a diverse work experience spanning over several industries. Rich is currently the CEO of Fourth Floor, a social and influencer marketing services group. Within Fourth Floor, they oversee several divisions including Fourth Floor Creative, Explosive Alan, Bread, and FRESH. Prior to their current role, Rich worked as the Chair of Trustees at Jingle Jam. Rich also served as the Director of The Games Tribe, offering consultancy services and content creation. Rich has a background in the gaming industry, having held positions such as Chief Revenue Officer at The Yogscast and Trustee at GamesAid. Rich also worked as a Publisher at Future Publishing, leading publications such as Edge, PC Gamer, and Official Xbox. Before entering the gaming industry, Rich started their career as a Reporter at Clevedon Mercury.

Rich Keith completed a BA and MA in Literary Studies at the University of the West of England from 1990 to 1995. Additionally, they obtained a YouTube Certified certification from YouTube in July 2016.