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Adriana Heinen Kist has extensive experience in talent management and marketing, currently serving as Gerente de Talentos & Comunicação at Fóton Informática S.A. since March 2010. In this role, Adriana leads a team focused on talent acquisition, employer branding, culture and climate, endomarketing, training and development, and diversity initiatives. Previously, Adriana held positions in marketing management, including Gerente de Marketing, where responsibilities included external marketing strategies, digital marketing, and client relationship initiatives. Adriana's expertise also encompasses prior roles at Universidade de Brasília and X25 Treinamento e Consultoria, where responsibilities included marketing strategy, event organization, and content creation. Adriana holds a Bachelor's degree in Propaganda and Marketing from Universidade Paulista and an MBA in Marketing from Universidade Gama Filho.